Your business needs a blog...
Whilst over half of all businesses now have their own website, many SMEs don't realise how a business can benefit from a blog. A static website that never changes is basically only an online leaflet. A blog gives you the chance to engage with your customers, and show them who you are and what your business is about. Whilst your website can inform people, a blog can talk to them.
A blog can also improve your search engine ranking by regularly giving Google and other search engines new content to 'read'. Blog subjects can also be aimed specifically at the sort of person that might be interested in your business. We might blog about the value of a business blog and how you might use one. A website design company might blog about the importance of a professional looking website. Research by Hubspot showed that 'businesses that blog' generate 70% more leads than those that don't, showing that a blog is statistically proven to create more potential custom.
A good blog will inform and/or entertain a reader whilst projecting a positive message about your products and services, and give you a prominent online presence. It also establishes your businesses as experts in their field whilst incorporating word and phrases key to your industry to improve you search engine ranking.
If you have space on your website for a blog but, as a busy business owner, do not have the time to write it yourself, call OnTheLine Blogs to discuss how we can manage your blog content for you with minimum time or effort from yourself. We offer inexpensive blog writing packages with unique, individual blogs written especially for you. We can also recommend how to quickly and easily promote your blog on social media sites such as Twitter, LinkedIn and Facebook. We are based in Manchester but we can communicate with anyone anywhere by email and phone.
How affordable is a blog writing service? Check out our pricing page to see OnTheLine Blogs' competitively priced packages or email us for any questions about our blog writing packages.